Spring Save 18%OFF Code "EV18"+Free Shipping all Orders

0

Your Cart is Empty

Toyota's Late Leap into the EV Race: A Misstep or Calculated Delay?

by Lars EVBASE October 25, 2023

Toyota's Late Leap into the EV Race: A Misstep or Calculated Delay?

Toyota's Late Leap into the EV Race: A Misstep or Calculated Delay?

In recent times, Toyota Australia has taken a stance that seems to go against the global trend of transitioning toward electric vehicles (EVs). At the launch of its first EV, the company stated that hybrids are currently a better fit for Australia, as they are more affordable and do not require charging infrastructure, branding them as "cars for the masses, not for the few." However, this statement raises eyebrows, especially when considering the competitive pricing of EVs like the BYD Dolphin, available for 39,000 AUD in Australia, and the success of Tesla's Model Y, which was the nation's top-selling SUV as of September this year.

The argument on the affordability of hybrids over EVs also seems less convincing when considering the maintenance and servicing needs of hybrid vehicles. Unlike EVs, hybrids have both an electric motor and an internal combustion engine, requiring more maintenance and higher costs over the vehicle's lifetime.

Moreover, Toyota's concern over the lack of charging infrastructure in Australia appears to be unfounded. A simple glance at PlugShare's charging map reveals a reasonably robust charging network already in place. Furthermore, homeowners have the luxury to charge their vehicles overnight, starting each day with a range of 400-600 km. Given that the average Australian driver covers about 33 km per day, the existing charging infrastructure coupled with home charging seems more than adequate.

Toyota's hesitancy towards fully embracing EVs comes off as a strategy to bide time until they can enter the market with a solid offering. Their projection to come out with new EV models by 2026 or 2027 hints at a concern over losing market share in the interim if Australians shift en masse to other readily available EVs. Yet, this delay places Toyota behind other automakers like Hyundai and the VW group, which are phasing out internal combustion engine (ICE) vehicles in Norway all together.


Toyota's first EV, the bZ4X, touted as the cornerstone of their electrification strategy, unfortunately, hasn't lived up to the hype, particularly with its performance in cold weather conditions where it reportedly lost over 50% of its range during winter testing in Norway. Such shortcomings raise legitimate concerns over Toyota's preparedness and competitiveness in the EV market.

Toyota's narrative that the time is only now ripe for their venture into EVs can be perceived as an attempt to curb the enthusiasm for EVs until they have a substantial offering. However, with competitors advancing and some even exiting the ICE vehicle market, Toyota's delayed entry could be a misstep that may cost them significantly in the fiercely competitive automotive industry. The dissonance between Toyota's cautious approach to EVs and the rapid advancements by other automakers paints a clownish picture of a giant automaker lagging in the global shift towards electric mobility.

In conclusion, Toyota's belated entry into the EV market appears to be a mix of a calculated delay and an underestimation of the rapid evolution of EV technology and infrastructure. The contrasting pace of other automakers and the expectations of the environmentally conscious consumer may leave Toyota playing a desperate game of catch-up in the burgeoning EV market.

Thanks for reading. Lars Strandridder, BestInTESLA

Leave a comment


Also in Tesla News

The Rocky Road Ahead: BYD, Tesla, and the Shifting Dynamics of the EV Industry
The Rocky Road Ahead: BYD, Tesla, and the Shifting Dynamics of the EV Industry

by Lars EVBASE November 02, 2023

The article delves into the financial challenges faced by electric vehicle (EV) manufacturer BYD in Q3, highlighting a significant loss which underscores the contrasting profitability of Tesla in the same period. The comparison between Tesla and BYD is nuanced due to BYD's hybrid models and differing market segments. Amidst a broader 41% decline in global automotive free cash flows, Tesla's maintained profitability stands out, prompting a critical industry reflection. Traditional automakers are facing financial woes in the EV landscape, marking a pivotal moment for the sector as it navigates towards a sustainable and profitable future.
Read More
Debunking the Myth of Declining EV Demand: A Closer Look at Tesla's Unprecedented Growth
Debunking the Myth of Declining EV Demand: A Closer Look at Tesla's Unprecedented Growth

by Lars EVBASE November 01, 2023 8 Comments

The article refutes the notion of declining Electric Vehicle (EV) demand, highlighting instead the robust sales and growth of Tesla in various global markets. It mentions how specific instances like Panasonic's reduced battery cell production are misleadingly used to suggest a broader demand issue. The article emphasizes Tesla's record-breaking sales, especially the Model Y becoming the world's best-selling car, as evidence of strong EV demand. It also contrasts Tesla's success with traditional automakers like Ford, who are reportedly facing demand issues, attributing this discrepancy to legacy automakers' reluctance to fully embrace the EV transition due to short-term financial concerns.
Read More
BP Partners with Tesla in a $100 Million Investment to Boost EV Charging Infrastructure
BP Partners with Tesla in a $100 Million Investment to Boost EV Charging Infrastructure

by Lars EVBASE October 27, 2023

BP has collaborated with electric vehicle leader, Tesla, in a pivotal partnership to expand the EV charging infrastructure in the US. The partnership involves BP's $100 million investment in Tesla's advanced V4 superchargers. While Tesla will provide the hardware and software, BP will handle the installation, branding the chargers under its name. This move is part of BP's broader goal to invest $1 billion in the US EV charging infrastructure by 2030. The alliance is indicative of a broader industry trend, with companies choosing Tesla's reliable and cost-effective charging technology for infrastructure development.
Read More