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Legacy automakers are entering the VALLEY OF DEATH - ICE are dead by 2028, reports says

by ShchukinAlexander August 14, 2023

Legacy automakers are entering the VALLEY OF DEATH - ICE are dead by 2028, reports says

As EVs become more mainstream and dominate new sales in key markets like China, Europe, and the US, it implies that consumer demand for traditional ICE vehicles could decline. This trend is driven by several factors such as government regulations promoting clean energy and sustainability, advancements in battery technology, increasing charging infrastructure, and growing environmental awareness among consumers.

Incumbent manufacturers who fail to adapt quickly enough to this shift may find themselves facing declining sales and market share. They risk falling into the metaphorical "Valley of Death," where their preferred ICE technology becomes less relevant or obsolete compared to EVs.

On the other hand, new entrants into the automotive market—companies that primarily focus on manufacturing EVs—have an opportunity to capitalize on this transition. They can align their strategies with changing consumer preferences and emerging technologies from the outset.

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